Founders

Joel Freeman

Joel is a third time entrepreneur and a direct to consumer enthusiast. The only person to date to have qualified as an ACA and designed an award winning shopping app with over a million users on a napkin. 

Currently taking up the challenge of engineering brain vitamins to add to an unusual set of skills.  Obsessed with the future of commerce he now sits on the Facebook Client Council and started TMRW, a transatlantic community for high growth Brands, that helps share knowledge to accelerate their success.

Piers Thorogood

Piers is Co-Founder and MD of We Make Websites — one of the fastest growing e-commerce agencies in the world and an industry-leading Shopify Plus partner.

A former developer and front-end designer, Piers is now best characterised as an e-commerce consultant, providing technical, design and strategic direction to DTC brands across a wide range of industries.

In addition to running We Make Websites, Piers is a regular public speaker and panelist on the e-commerce circuit.

Dan Murray-Serter

Dan is an award-winning entrepreneur, public speaker, angel investor, Podcast Host, and cat lover.

Previously the Co-Founder of the UK’s top mobile Shopping app, Grabble & chart-topping viral sensation movie app Popcorn, he won Young Entrepreneur of the Year 2015. Now, over 30, he can no longer claim to be young, but his new startup ‘Dawn’ aims to keep him and others feeling fresh as a “Human Potential Company”, providing content, community & products geared towards optimizing cognitive performance.

His Podcast Secret Leaders is one of the most popular entrepreneurship Podcasts in the UK with over 1 million downloads. It features some of the UK’s best leaders from Royal Princes to Unicorns and even a Dragon from the Den, alongside other household names such as Jo Malone, Rankin & founders of Deliveroo, Calm, Just Giving, Shazam, Just Eat, Mumsnet and many more.

Alex O'Byrne

Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York.

Alex is an international speaker on e-commerce, brand and business growth.